own your weird
Black Sheep uses audience insights to guide marketing strategy and communications. Give the people what they want while staying true to who you are.
Clients
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Hi. Hola. Bonjour.
I'm Colette, a marketer, writer, and short filmmaker who has lived in France, Spain, Mexico, Norway, Cameroon, Puerto Rico, Ohio, California, and Nevada. I have a master's in Market Research & Consumer Behavior from IE University and a bachelor's in Politics from UC Santa Cruz.
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Market Research
To know where we're going, we must understand the landscape. Market research involves an analysis of the market and competition as well as conversations with consumers to gain insights that will drive marketing strategy and product development.
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Marketing
A company without a brand is like cookies without milk. Do you feel like eating some chocolate now? That's why keeping your brand top of mind is so important to influencing consumer decisions. Building upon research, we can create plans that guide content creation and make sure we show up in the right place at the right time.
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Communications
This is where the magic happens. Artistic inspiration meets data analysis as we tell the story of your brand through written and audiovisual content. Using emotion, we can better connect with audiences looking for more.
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