About
Hi, I'm Colette. The story behind Black Sheep as an agency is that I grew up in a small, conservative Midwestern town and was a black sheep myself. Then at some point I realized instead of trying to blend in, standing out is what allows you to get noticed by the right people, your people. By being your true self, and celebrating your unique gifts, you can find the success that confidence breeds. With Black Sheep, I can help your brand enter the field, so to speak, and stand out from the herd. After all, that's what marketing is. Joining the market, where you size up the competition and hope not to get lost in the sea of identical faces. I want to help you find your difference and tell your story. And I've been telling stories my whole life.
I'm a marketer, writer, and short filmmaker armed with a master's in Market Research & Consumer Behavior, an iPhone 13 Pro Max, and a pen. I've supported social impact organizations and tech companies through branding, product development, marketing, communications, and more. I've written content articles, copy, articles, email blasts, and social content, have worked as a copy editor, and edit video in Premiere Pro. I studied at the University of California Santa Cruz, the Paris Institute of Political Studies (Sciences Po), Stanford University, and the Instituto de Empresa (IE). I'm also a published author and you can view my author site at ColettePhair.com.
